Showing posts from February, 2018

Not excited about the Olympics? Kpop to the rescue!

Okay everyone: 2 days until the first Olympic events begin in PyeongChang and 3 days until the opening ceremonies (at 6 am Friday morning EST: information to stream the opening ceremonies ). Personally I am SO EXCITED, but I may be in the minority here. Rumblings about  the lack of enthusiasm around the Olympics  have surrounded the event in recent years. In my case, it's fair to say that if the Olympics were being hosted elsewhere, my interest would decline. ( Check out my previous post to read about my trip to PyeongChang). Well, I can't write anything about Korea without referencing Kpop it seems. Nike and Kpop have combined in the video below to get us all hyped for the Olympics, because Kpop + corporate sponsorship + singers + athletes + timely release before the Olympics is a successful formula. Nike is capitalizing on the Olympic buzz with "Run It" by Jay Park featuring Woo Won Jae, Jessi and Korean athletes in this new song/campaign. (Personal